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Performance Marketing Manager - Web
Full-time · ViennaApply nowSomeone will be in touch with you asap.
We’re looking for an experienced and ambitious Performance Marketing Manager to join our team in Vienna and help turn our website into a major customer acquisition channel of the company to rival our Android and iOS apps.
➤ WHAT YOU’LL DO
Our website is becoming an increasingly important customer acquisition channel for us to sell printed photo products, and we need help to scale it further
Combine with our marketing, web, and product teams to ensure growth while keeping customer acquisition costs at a healthy, sustainable level.
Work full-time (38.5 h/w) within a passionate, motivated and super international team with English as the working language.
Performance Marketing on Web
Develop a deep understanding of our web customers and their needs, and transform this knowledge into powerful ad campaigns that generate purchases.
Research, create, manage, and experiment with ad campaigns, monitoring performance to reach monthly budget targets at a defined efficiency level.
The primary focus, at least initially, will be on building up markets through SEA and Youtube, with scope for further channels later on.
Reporting & Ownership
Take responsibility for reaching Customer Acquisition revenue goals together with your team and manage a 5-6 digit monthly budget depending on seasonalities.
Own your KPIs and report these to the Head of Performance Marketing using dashboards that monitor campaign performance and make suggestions for improvements accordingly
Website as an Organic Channel & Product
Coordinate with the marketing and product teams to help take our website to the next level in terms of localization, SEO, CRM opt-in, UX optimized for specific markets, etc.
➤ YOUR BAG OF TRICKS (MUST HAVES)
1 year track record of meeting ROAS goals in performance marketing for web
Familiarity and experience with Google Search Ads (other channels and platforms are a bonus)
An understanding key metrics such as CAC, ROAS, CTR, etc. and are comfortable with budget goals and responsibilities
detail-oriented, constantly questioning the status quo, and known as a self-starter who initiates new ideas and processes where needed
an analytical thinker and doer who is driven by numbers and performance
able to work efficiently, prioritise workloads, and meet critical deadlines
someone who thrives in fast-moving and high growth environments
a fast learner with common sense
You are an EU-citizen or have a valid working permit for Austria
➤ NICE TO HAVE (BUT NOT REQUIRED!)
Experience in an e-commerce or startup environment
Experience with Youtube ads, Facebook Ads Manager, Microsoft Ads Manager, Google Merchant Center, Microsoft Excel, Google Analytics, and Google Tag Manager
Experience of other paid acquisition channels for websites
Experience with SEO
Familiarity with Google Data Studio
Proficiency in Italian, Dutch, Polish, or Scandinavian languages are a plus
➤ WHAT WE OFFER
A happy team makes for a happy workplace. We wouldn’t be able to do what we are doing without our team and that’s why we offer:
A fair monthly gross salary in accordance with the Collective Agreement, starting at €2,400. Our final offer depends on your experience and qualifications amongst other factors.
A bunch of awesome social benefits (incl. public transport card, health insurance, pension fund, in-house/online yoga, German classes and access to premium language learning app)
Daily lunch vouchers and a fully functional kitchen in our office with access to healthy and organic foods (cornflakes, fresh fruit, yoghurt, Italian portafilter coffee and a huge range of teas)
25 vacation days per year as well as public holidays plus additional vacation day per year when being longer at the company
€2,000 personal development budget per employee per year
Team activities - annual team trip, get-togethers and digital events
Work in a fun, bright and award-winning office - built by the Journi Team! Including ping-pong and foosball to blow off steam
High-end computer (Mac) set-up and tools that will make you enjoy getting your work done
Flexible working hours (with core hours: 10am-4pm Mo-Th; and 10am-2pm on Fr)
Be part of a team of highly motivated and like-minded individuals who you can learn from and want to learn from you too!
To find out more about life at Journi, visit our careers site at www.journiapp.com/careers.
HR Manager at JourniApply nowSomeone will be in touch with you asap.