Performance Marketing Manager - Web

Full-time · Vienna

We’re looking for an experienced and ambitious Performance Marketing Manager to join our team in Vienna and help turn our website into a major customer acquisition channel of the company to rival our Android and iOS apps.

➤ WHAT YOU’LL DO

Context

• Our website is becoming an increasingly important customer acquisition channel for us to sell printed photo products, and we need help to scale it further

• Combine with our marketing, web, and product teams to ensure growth while keeping customer acquisition costs at a healthy, sustainable level.

• Work full-time (38.5 h/w) within a passionate, motivated and super international team with English as the working language.

Performance Marketing on Web 

• Develop a deep understanding of our web customers and their needs, and transform this knowledge into powerful ad campaigns that generate purchases.

• Research, create, manage, and experiment with ad campaigns, monitoring performance to reach monthly budget targets at a defined efficiency level.

• The primary focus, at least initially, will be on building up markets through SEA and Youtube, with scope for further channels later on.

Reporting & Ownership

• Take responsibility for reaching Customer Acquisition revenue goals together with your team and manage a 5-6 digit monthly budget depending on seasonalities.

• Own your KPIs and report these to the Head of Performance Marketing using dashboards that monitor campaign performance and make suggestions for improvements accordingly

Website as an Organic Channel & Product

• Coordinate with the marketing and product teams to help take our website to the next level in terms of localization, SEO, CRM opt-in, UX optimized for specific markets, etc. 

➤ YOUR BAG OF TRICKS (MUST HAVES)

• 1 year track record of meeting ROAS goals in performance marketing for web 

• Familiarity and experience with Google Search Ads (other channels and platforms are a bonus)

• An understanding key metrics such as CAC, ROAS, CTR, etc. and are comfortable with budget goals and responsibilities

• You are:

  • detail-oriented, constantly questioning the status quo, and known as a self-starter who initiates new ideas and processes where needed

  • an analytical thinker and doer who is driven by numbers and performance

  • able to work efficiently, prioritise workloads, and meet critical deadlines

  • someone who thrives in fast-moving and high growth environments

  • a fast learner with common sense

• You are an EU-citizen or have a valid working permit for Austria

➤ NICE TO HAVE (BUT NOT REQUIRED!)

• Experience in an e-commerce or startup environment

• Experience with Youtube ads, Facebook Ads Manager, Microsoft Ads Manager, Google Merchant Center, Microsoft Excel, Google Analytics, and Google Tag Manager

• Experience of other paid acquisition channels for websites

• Experience with SEO

• Familiarity with Google Data Studio

• Proficiency in  Italian, Dutch, Polish, or Scandinavian languages are a plus

➤ WHAT WE OFFER

A happy team makes for a happy workplace. We wouldn’t be able to do what we are doing without our team and that’s why we offer:

• A fair monthly gross salary in accordance with the Collective Agreement, starting at €2,400. Our final offer depends on your experience and qualifications amongst other factors.

• A bunch of awesome social benefits (incl. public transport card, health insurance, pension fund, in-house/online yoga, German classes and access to premium language learning app)

• Daily lunch vouchers and a fully functional kitchen in our office with access to healthy and organic foods (cornflakes, fresh fruit, yoghurt, Italian portafilter coffee and a huge range of teas)

• 25 vacation days per year as well as public holidays plus additional vacation day per year when being longer at the company

• €2,000 personal development budget per employee per year 

• Team activities - annual team trip, get-togethers and digital events

• Work in a fun, bright and award-winning office - built by the Journi Team! Including ping-pong and foosball to blow off steam

• High-end computer (Mac) set-up and tools that will make you enjoy getting your work done

• Flexible working hours (with core hours: 10am-4pm Mo-Th; and 10am-2pm on Fr) 

• Be part of a team of highly motivated and like-minded individuals who you can learn from and want to learn from you too!

To find out more about life at Journi, visit our careers site at www.journiapp.com/careers.

Vanda

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HR Manager at Journi